What is branded content and why should we hire a branded content agency? As I started working in this area, there are some I could explain better to people who need this service for their companies. What is branded content?The concept consists of a set of strategies aimed at positioning the brand in the market through content productions aimed at engaging the target audience with the organization.Currently, this strategy is considered extremely necessary for the company’s image and also a communication trend increasingly followed among the best companies. In some cases, significant investments are being made to ensure the efficiency of this strategy.The ease of online production provides increased accessibility, organic sharing, and virtualization of branded content, which can even be fundamental to leveraging sales in the business. The idea of getting closer to favoring affinities between customers allows the dissemination of the organization’s image.It’s not about focusing on the product, but thinking about the positioning, especially about customers, through experiences that are relevant to consumers, generating emotional involvement and empathy with the organization’s way of thinking. What is the purpose of branded content developed by a branded content agency? It is interesting to point out that the objective has much more to do with the positioning of the brand in the market than with the immediate increase in sales. Even so, the strategy ends up reflecting results in a much more natural way. It is also important that the manager understands the importance of identifying the customer with the brand. It is this approach that creates the concept of identity with the values of the organization and makes the customer buy. Branded Content creates a feeling of “belonging” to the company’s ideals.The main objectives of branded content developed by an agency are:
*reinforce or define the positioning of a brand in the market.*increase brand equity through the Brand Equity tool.*develop solid relationships between customer and brand.*stimulate “feelings” and thereby gain empathy and trust. That way we can understand why this service is so important and should be sought after.